![]() ![]() Further, eating behaviors established during childhood track into adulthood and contribute to long-term health and chronic disease risk. Nutrition during childhood and adolescence is essential for growth and development, health and well-being. ![]() The purpose of this article is to examine the food advertising and marketing channels used to target children and adolescents in the US, the impact of food advertising on eating behavior, and current regulation and policies. Foods marketed to children are predominantly high in sugar and fat, and as such are inconsistent with national dietary recommendations. ![]() These food marketing channels include television advertising, in-school marketing, product placements, kids clubs, the Internet, toys and products with brand logos, and youth-targeted promotions, such as cross-selling and tie-ins. Multiple techniques and channels are used to reach youth, beginning when they are toddlers, to foster brand-building and influence food product purchase behavior. Food marketers are interested in youth as consumers because of their spending power, their purchasing influence, and as future adult consumers. As a result, children and adolescents are now the target of intense and specialized food marketing and advertising efforts. In recent years, the food and beverage industry in the US has viewed children and adolescents as a major market force. ![]()
0 Comments
Leave a Reply. |